Glade Bring On Spring

What started off as a simple endcap assignment turned into so much more. When Glade told us that they were targeting college students, we pitched them not only an endcap, but a music video and Pandora station. We showed them that since this wasn’t their normal target audience, we should be doing more than our normal in-store advertising.

They liked the idea so much that somehow they magically found the money to make it into a reality.