vitaminwater zero sugar

Custom Fortnite games? Lil Nas X? This campaign has it all.

Tasked with taking the vitaminwater zero sugar “nourish every you” campaign into it’s second year, we partnered with Lil Nas X to make a series of spots, launched with animated spots featuring a custom track, and then partnered with Team PWR to create over 50 vitaminwater-themed mini games that lived within Fortnite.

Fortnite x Team PWR Partnership

To extend messaging to a key audience, we partnered with PWR, a top competitive gaming and gaming content team, to bring an exciting gaming experience to the Fortnite virtual world. The core of this partnership is a gaming experience called the "zero holding back showdown." We worked with the team to design a whole island that's all about vitaminwater, from the games to the fashion and everything in between.

In the end, we created more than 50 mini-games all about vitaminwater to play plus a Fortnite fashion showdown.

 
20 HOURS LIVESTREAMED
OVER 500K TOTAL PLAYS
OVER 350 MILLION IMPRESSIONS
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